Frootex
Custom ecommerce platform for fresh produce delivery with location-based delivery zones.
Location-based
delivery zone system
Real-time
perishable inventory sync
The challenge
A fresh produce business needed ecommerce that Shopify and WooCommerce could not deliver.
Frootex sells perishable goods. That changes everything about how an online store works. Customers in different areas need to see different products with delivery windows specific to their location. Inventory has to update in real time because produce that sits in a warehouse for an extra day becomes waste, not product.
The founding team tested Shopify and WooCommerce. Neither platform supported location-based delivery zones, real-time inventory for perishable goods, or a mobile-first purchasing flow. They needed a ground-up build.
What we built
Five systems that make fresh produce ecommerce work
Location-aware delivery zones
Customers enter their location. The system filters the catalog to show products available in their delivery zone, each with delivery windows that change by area. A customer in zone A sees Tuesday and Thursday delivery. A customer in zone B sees Wednesday. The storefront adapts before they add anything to cart.
Real-time cart with inventory sync
Perishable inventory changes by the hour. We built the cart to validate stock at every step: when a customer adds an item, when they view the cart, and at checkout. If bananas sell out while someone browses mangoes, the cart updates before they reach payment. No overselling, no fulfillment failures.
Category management
Fresh produce spans dozens of categories that change by season. We built a category system the Frootex team manages without developer help. They add seasonal categories, reorder the storefront hierarchy, and feature specific product groups during peak demand periods.
Mobile-first architecture
Most Frootex customers order from their phones. We built the entire storefront mobile-first with React Server Components. Pages load fast on 3G connections. The browsing and checkout flow works with one hand. Server-side rendering means the first paint carries real content, not loading spinners.
Conversion-optimized storefront
We structured the entire purchase flow to reduce drop-off. Product cards show price, weight, and availability at a glance. The add-to-cart interaction keeps customers on the browse page instead of redirecting. Checkout compresses to the fewest possible steps with saved delivery preferences.
Tools
Next.js 
React 
Tailwind CSS 
TypeScript Client voice
Fast development turnaround. We were impressed by the speed. The value we received far exceeded what we invested. Recommended for anyone looking for quality work at a fair price.
What Frootex shipped with
Location-based
delivery zones with area-specific product catalogs and time windows
Real-time
inventory sync for perishable goods across the full purchase flow
Mobile-first
architecture with React Server Components for fast loads on any connection
Production
live at frootex.com, serving customers across multiple delivery zones
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